When it comes to direct or external traffic – views which your videos receive either through embeds or direct links from other websites, social media or email – YouTube has no way of measuring impressions. What About the Other YouTube Traffic Sourcesīefore I move on, you will notice that your videos receive views from other traffic sources such: The main ones you need to be aware of are:Īs much as these different YouTube features don’t add to your impressions in your channel analytics, each of them does have it’s own report in advanced mode of YouTube analytics.įor example, you can see the number of times a given end screen element is shown, and how many times it was clicked, and what the end screen element click-through rate is. There are however various situations on YouTube where potential viewers see your thumbnails and get the option to click on your videos, but an impression is NOT counted. Here’s an example for one of the videos on my running channel: You can hop into your YouTube analytics advanced mode and see your impressions listed by traffic source. Channel Pages (usually your own channel or collaboration partners).Browse Features (mostly homepage and subscription feed).This could happen in various different locations on the YouTube platform, each of which are listed as different traffic sources in YouTube analytics: Video can’t be loaded because JavaScript is disabled: New Reach Metrics in YouTube Studio Analytics () What Counts as an Impression on YouTube?Īs I mentioned above, whenever somebody sees more than half of one of your thumbnails on YouTube, for longer than one second, an impression is counted in your YouTube analytics. The video below from the YouTube team themselves does a great job of further explaining how impressions work… You can then see how the video’s impressions click-through rate impacts how well these impressions are converted from impressions to views. The purple bar shows what percentage of those impressions are coming from YouTube’s recommendation system (impressions on the homepage and suggested videos), rather than YouTube search. The funnel graphic on the right hand side of the image above shows how many impressions the video is getting. The reach tab in YouTube analytics provides a helpful visualisation for this, so that you can see how well a given video is converting impressions into views and watch time. If 10,000 YouTube users see your thumbnail, and of those users 800 choose to click on your video, you will have an impressions click-through rate of 8%. Your ability to turn impressions into views, taking potential viewers and getting them to click and view your videos, determines your impressions click-through rate (CTR). Every impression is an opportunity for potential viewers to click and watch your video, turning an impression into a video view for your channel.
The question a lot of YouTube creators ask is: What does Impressions mean on YouTube?Īn impression on YouTube is when at least 50% of one of your video thumbnails is shown to a potential viewer, for longer than 1 second. If you’ve spent any time looking at your channel analytics in YouTube Studio, you will have noticed that alongside familiar metrics for your views, subscribers and watch time, the reach tab shows you data for Impressions.
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